Asko Hilke’s web design guides: SPA applications are widely used now, due to SPA’s ability to load only markup and data to dynamically render them on a single web page. Page speed is a crucial factor that costs you valuable traffic, as page load time affects Google ranking. SPA fits perfectly for projects with small data, any social platforms, or SaaS solutions where SEO ranking doesn’t matter. According to Statista, more than half of the global web traffic comes from mobile devices. How to make a mobile-friendly website or app? In two words, you should pay attention to pleasing the eye content, easy to read text data, and easy to navigate buttons and links that will bring the user to complete this or that action faster. Plus, Google offers an AMP framework that boosts page load times for your web pages on mobile. The utility of AMP we’ve already mentioned above. Find more info on https://www.tumblr.com/askohilke.

Airi is a modern theme that comes not only with full Gutenberg compatibility, but also some ready-made starter designs. You get six of them in the free version of the theme (there’s more in paid). The design overall follows current trends and presents content effectively. Airi is suitable to serve as the foundation for an agency site, a start-up, an online store, as well as traditional business sites.

Look at the outstanding brand name of big companies like Google and Apple, and you will notice the importance of a right brand name. It is crucial to choose the right name for your business, because a simple and unique domain name can lead to better search engine optimization (SEO), and a better chance of being located in the search engine results, so your business can be easily accessed by more customers.

Asko Hilke on web HTTPS : HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

Asko Hilke about Ecommerce : Having contact information on every page reduces buyer anxiety. It gives customers added reassurance that they’re able to contact you should they have any queries. If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders.

But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.

What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.

About Asko Hilke: I specialize in responsive, mobile friendly WordPress websites, creating custom themes as well as modifying existing themes, plugins, and writing custom code needed to achieve my client’s goals. I also have experience integrating the WooCommerce shopping cart system for e-commerce websites, as well as working with WordPress.

Over the years, I have developed a wide range of websites including sites for startup companies, small businesses and individuals. I enjoy developing, coding and maintaining clean, professional, easy to navigate websites. I can help you or your business create a website from design concept to a completed, polished and professional site. I can also help maintain and update existing websites.