Online marketing and website design strategies? A business website is any kind of website that represents your business. Even small local businesses need a simple online presence (see ‘Brochure’ below) to be taken seriously in today’s digitally-minded world. A website is one of the easiest ways to show what your business is all about, and find those all-important new customers. Your website should have an about page, and details of how people can find you. After that, the sky’s the limit. Check out our ‘Ecommerce’ section below for businesses that plan to sell directly through their website.

The home dashboard and toolbar is easy to understand and use, the pages are simple to edit, and updates are easy to install. Plus, WordPress notifies you when updates are needed. WordPress screenshot of the home dashboard and side toolbar with updates, pages, templates, tools, etc. WordPress’s side toolbar has categories that are easy to understand, and the home dashboard keeps you informed. The layout itself is clean and straightforward, with intuitive tools. Winner: WordPress. Thanks to a streamlined user experience and a setup that’s just a bit easier, WordPress wins this round for ease of use. Both WordPress and Drupal are open-source, so they’re both technically free, but which zero-down upfront is more worth it?

eCommerce solution: Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an “all-in-one e-commerce solution”, and offers a free 14-day trial (no credit card required). As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm’s social media presence. The platform provides the site and product management tools you’d expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration.

It’s not the visual design of a Web site that determines its success or its failure. Rather, it’s the usability. Remember, you’re not the person who’s clicking the mouse. It’s the visitor on your page. So if they can’t find something on your website and might as well not even exist. So when you’re designing a website, a really helpful tip is to ask friends and family members to test your site’s navigation so that they can give you feedback on usability. This will help you ensure that the user experience is as seamless as possible. There’s a three-click rule that should apply to all websites, and that is the user should be able to find what they’re looking for within three clicks. It doesn’t sound like a lot, but it’s absolutely true. Don’t make navigating a web site hard work for your audience. Otherwise, they’re not sticking around. Discover additional details at Thrive Design.

As an experienced web development team, we always recommend to use WordPress in order to create an affordable website. In other words, when you have limited budget to build your website, you must use WordPress. Why WordPress? WordPress is free to download and use. WordPress developers are available at affordable charges. There are thousands of free & paid plugins to use with a WordPress website. WordPress framework is SEO-friendly so you have higher chances of ranking on search engines. Most of the WordPress themes are responsive & SEO-friendly. Just to give you an idea, when you choose WordPress for your website development, you can build a website for as low as $1000 however if you choose custom coding, you may end up laying few thousands of dollars for just creating a basic website.