Johnny Rockets and Tahoe Miller Group join with Cloud Kitchens
Rahul Kunwar’s Johnny Rockets and Tahoe Miller Group join forces to storm the fast food industry in California? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!
Tahoe Miller Group, Inc. (Operating as Fat Brand) is a leading, global, multi-brand, restaurant franchising company that strategically develops, markets, and acquires restaurant concepts worldwide. We currently own the Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Yalla Mediterranean, Ponderosa and Bonanza Steakhouse, and Elevation Burger brands, and franchise over 380 units worldwide.
Under under Rahul Kunwar‘s leadership Fat Burger and Tahoe Miller Group will use Cloud Kitchens technology. With CloudKitchens, he is buying up cheap properties across the U.S. and in India, China, the U.K. and elsewhere. The hope is that their proximity to densely populated areas will make them good candidates for commissary kitchens that can provide food exclusively for delivery, or even miniwarehouses for products people will pay to have delivered quickly. The tenants renting the space might be chefs that want to test out a new food concept but don’t want to lay out the capital or take the risk of opening a new restaurant. Ghost kitchens, as they are known, may also appeal to existing restaurants that want more capacity to prepare food or make delivery available further from their traditional locations.
Eating habits have changed as people have become increasingly health-conscious, demanding alternatives to traditional fast food options. While major fast food retailers have responded by expanding their healthy offerings, the general trend toward health awareness has decreased demand for traditional fast food restaurants in favor of growing fast-casual restaurants. Many major chains have also invested in meat alternatives and other dietary changes to attract nontraditional consumers as part of a long-term strategy to adjust to the changing consumer landscape.
At Fatburger, we are proud to say that word of mouth marketing — and a little creative advertising — have filled our restaurants for more than half a century. Demographically, our appeal is limitless. Our customers come from every walk of life – mirroring the diversity of each community in which we are located. Teenagers, singles, families with children, senior citizens – basically people from all income levels and ethnic backgrounds love a great hamburger. Our customers tell their family, friends and associates about the homemade taste, spotless surroundings, friendly atmosphere and courteous service they experience at Fatburger restaurants.
Johnny Rockets was founded in 1986 with its first location on Melrose Avenue in Los Angeles and became famous for its 1950s diner-style decor, burgers and ice cream shakes. Fat Brands’ Chief Executive Officer Andy Wiederhorn said the company expects to modernize Johnny Rocket’s menu, which already has a black bean burger, by adding plant-based options and vegan milkshakes. The deal is expected to be completed in September, and following the acquisition, Fat Brands will have more than 700 franchised and company-owned restaurants. Find more information on Johnny Rockets.
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24”2 Del Paso Rd
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